To Niche? Or Not to Niche?
That is my dilemma. There are a handful of photographers whose work I really love to look at. And all of those photographers specialize in pretty much a single subject. They shoot landscapes, or they shoot wildlife, or they are fashion photographers or even street photographer. But of the people whose work I find inspiring none of them seem to ever post outside of their respective "niche". I'm sure that doesn't mean that they don't shoot other subjects right? I mean, who could possible enjoy always shooting the same thing all the time? Isn't variety the spice of life?
This leads to where I am now with my photography. I love to shoot everything. No I really do. I can be equally as happy stalking a Tufted Titmouse through the woods as I can capturing a brilliant sunset on Lake Michigan. Is this a bad thing? Am I short changing myself by not focusing all of my abilities on a single genre and "mastering it"? Am I ensuring that I never get any kind of recognition because I didn't create a portfolio full of one thing or another, and not of all things?
Ultimately I think I need to just keep doing what makes me happy and not worrying about what all the other photographers out there are doing, but at the same time I would at some point enjoy to get some recognition for the images I create.
So with that I ask you...What are YOU doing with your portfolio? Are you trying to get a solid portfolio full of single genre? Are you like me and so full of passion for this craft that you can't stomach the thought of not shooting everything you see? Or do you shoot it all and only share one genre?
I suppose that 2013 will be the year I figure this all out. I have set a few goals relating to where I want my "photography career" to go and getting this figured out is a part of it.
I wish you luck on your journey this year and I hope that maybe our paths cross and we can discuss our niches. ;)
Jamie A. MacDonald